Strategisches Innovationsmanagement

Translated title of the contribution: Strategic Innovation Management

Markus Zwainz

Research output: ThesisDoctoral Thesis


Multi-dimensional problems are key issues in strategic innovation management. Strategic positioning, evaluation of both product and process innovations and the creation of organizational structures which support innovative behavior each deal with multiple management options and complex social systems. The goal of this doctoral thesis is to provide guidelines and valuation techniques that optimize the benefit to an innovative organization and to its stakeholders. The research focuses on industrial innovation. First, a theoretical framework to identify development options for an organization is developed. Based on empirical research success factors of environmentally-orientated innovation management are revealed. Second, both economic evaluation methods and ecological assessment measures are discussed. A consolidated appraisal methodology and options of decision aids to compare conflicting alternatives defined by multiple attributes are presented. In addition, factors with regard to organizational culture, innovation processes and project management to enable innovation are highlighted. Finally, a qualitative study among technical staff was conducted in order to contrast approaches of practitioners in early stages of the the innovation process.
Translated title of the contributionStrategic Innovation Management
Original languageGerman
  • Biedermann, Hubert, Assessor A (internal)
  • Bauer, Ulrich, Assessor B (external), External person
Publication statusPublished - 2010

Bibliographical note

embargoed until null


  • Innovation management
  • Strategic positioning
  • Success factors
  • Economic and ecological evaluation
  • Multi-attributive decision making (MADM)
  • Organizing innovation

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