Konzeption eines standardisierten Strategieentwicklungsprozesses unter Berücksichtigung von Qualitätsmanagementaspekten

Translated title of the contribution: Conception of a standardized strategy development process in consideration of quality management tools

Gernot Matthias Konrad

Research output: ThesisMaster's Thesis

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Abstract

In turbulent times it is hard to shape correct prognoses or to anticipate customers needs. Companies have to be adaptive to react quickly, show decisive management and behave in a flexible manner to assure continuity on the market. The necessity of being alerted increases strongly. Accordingly, it is important to consider strategic alternatives and be aware of influencing factors to achieve sustainable success. Therefore it is the aim of this master thesis to develop a standardized strategy development process in consideration of quality management tools. At first, the term strategy itself and different points of view, including their implications, are contrasted. A very important and relevant strategic concept is the one of Gälweiler, which puts the detection of success-factors in the focus of economic behaviour. These factors are centred around the process of finding new potentials for corporate success in the very heart of the strategic development process. After describing the elements of strategic management a basic strategic development concept is created. To assure high quality of the process, quality management tools and methods are integrated in the formal strategic process concept. First, they are theoretically analyzed, then they are embedded in the concept. Finally, the practicability of the conceptual strategic development process is verified in a steel treatment plant, which supplies mainly the railway industry.
Translated title of the contributionConception of a standardized strategy development process in consideration of quality management tools
Original languageGerman
QualificationDipl.-Ing.
Supervisors/Advisors
  • Zwainz, Markus, Co-Supervisor (internal)
  • Biedermann, Hubert, Supervisor (internal)
Award date19 Dec 2008
Publication statusPublished - 2008

Bibliographical note

embargoed until null

Keywords

  • corporate strategic development
  • strategy development prozess
  • quality management
  • quality management tools
  • success-factor
  • Gälweiler

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